1. Basic App Information
Your App Name
Keep it memorable and relevant to your core functionality.
Your App Bundle ID
Unique identifier directly from Xcode (e.g., com.company.app).
e.g., Utilities, Lifestyle, Productivity.
Set to Free, or specify an exact Paid tier.
2. App Screenshots
Required for iPhone Pro Max (6.7")
- Resolution: 1290 × 2796 px (Portrait)
- Format: High-quality PNG or JPG
- Quality: High resolution (no blur, no compression artifacts)
- • No device frames required (they are optional, but often cleaner without them).
- • Do not use misleading UI elements.
- • Screenshots must show the real app interface in action.
3. App Metadata
Maximum 170 characters. Appears above the description and can be updated at any time without submitting a new app version.
No strict character limit, but staying under 4,000 characters is highly recommended. Make sure to clearly explain:
- • What the app does
- • Core features
- • Main benefits to the user
- • Who the app is intended for
Comma-separated words used for App Store search optimization (Max 100 characters total). Do not include spaces after commas to save characters.
4. Required URLs
A website or contact page where users can reach you for help.
The main website or landing page for your product.
Your primary domain associated with the application.
5. App Review & Privacy
Apple's review team needs to be able to fully test your app. You must provide:
- App Privacy Policy (Required):
A URL linking to your privacy policy page outlining all data collection, retention, and deletion practices.
- User Privacy Policy (Optional):
Specific user-level terms and conditions, if applicable.