1. Store Listing Details
Max 30 characters
Must accurately reflect the app without spammy keywords.
Max 80 characters
The first text users see. Make it engaging.
Maximum 4,000 characters. Explain your app's value proposition, key features, and benefits. Use formatting (bullet points, short paragraphs) to make it highly readable.
Select one primary category (e.g., Productivity, Health & Fitness).
Select up to 5 relevant tags to improve search discoverability.
2. Visual Assets
App Icon (Required)
- Size: 512px by 512px
- Format: 32-bit PNG (with alpha)
- Max File Size: 1024 KB
Feature Graphic (Required)
- Size: 1024px by 500px
- Format: JPEG or 24-bit PNG (no alpha)
Screenshots (Required)
Minimum 2, maximum 8 per device type (Phone, 7-inch tablet, 10-inch tablet).
- Ratio: 16:9 or 9:16
- Dimensions: Min length 320px, max length 3840px.
3. App Content & Privacy
You must link to an active privacy policy page that clearly states how your app handles user data. This is mandatory, especially for apps handling PII (Personally Identifiable Information).
You must declare what data your app collects, how it's shared, and its security practices (like encryption in transit). You fill this out inside the Play Console.
You will answer a detailed IARC questionnaire to generate your app's content rating (e.g., PEGI 3, E for Everyone). You must also define your target age groups.
4. Important Release Rules
If you created a personal developer account after November 13, 2023, Google enforces strict testing requirements before you can release to production:
- 1. You must run a Closed Test first.
- 2. You must have at least 20 unique testers opted-in.
- 3. Those testers must test the app continuously for 14 days.
- 4. Only after successfully completing this can you apply for Production access.